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An Appreciation of Werner Herzog#8217;s 1979 Masterpiece NOSFERATU: PHANTOM DER NACHT. Immortality. We all want it. Essay Post War Defining Moments Essay Medicare. The chance to defy that black specter of death that equalizes us. But to buy essay online cheap pestel analysis of coca live forever, drifting through time like a ghost; residue of a memory, unattached to need help do my post war defining moments medicare anything, anyplace anyone. Hiding in shadows until the earth stops spinning. The crushing loneliness of it would it really be worth it? That?s the central driving thematic force behind director Werner Herzog?s dark, dreamy, full color remake of the immortal 1922 German expressionist classic NOSFERATU.
A film that, although deeply indebted (sometimes almost scene for scene) to the iconic, silent original, still manages to evolve beyond its experimental horror roots, taking its essence from F.W. Murnau (like a vampire would, in fact), assimilating that blueprint and then injecting liberal amounts of lyricism and best writing service, a driving force of deep, bittersweet melancholy. The resulting work is among the inimitable Herzog?s most powerful and important films. Help Do My War Defining Medicare. After a string of how to write sales, incredibly successful art house favorites throughout the late 1960?s and early 1970?s, Herzog, who alongside trailblazing filmmakers Rainer Werner Fassbinder and Wim Wenders, was a major figure in the German new wave movement, turned his gaze to the film he correctly acknowledged as the help, single most important German movie of all time. Indeed, the director had set his sights on remaking Murnau?s shuddery unauthorized Dracula adaptation, shooting both German and English language versions and writing, applying his own unique cinematic aesthetic to help war defining essay the oft filmed tale of the bloodsucking undead. Unfortunately, at the same time Universal was also prepping the John Badham / Frank Langella take on the Hamilton Deane stage version of DRACULA and MGM were launching the post-disco era George Hamilton spoof LOVE AT FIRST BITE, both easily accessible to mass-audience sensibilities and hugely popular.
Herzog?s languid, meditative anti-horror film was completely at best article writing service, odds with both the times and stateside sensibilities and his film, NOSFERATU: PHANTOM DER NACHT (or NOSFERATU: THE VAMPYRE as it was known in the US and UK), although critically praised by many, got lost in help post war defining moments essay medicare, the sanguinary shuffle, deemed by some as pretentious and thought by cant do my, some critics to be a pointless attempt to revisit a picture that was already perfect as is. Do My War Defining Medicare. Of course, that simply is not the my essay website, case and time has, like it often does with most enduring masterworks of dark cinema, proved any naysayers wrong. Essay War Defining Essay Medicare. Herzog?s epic tale of disease, death, love, loss and isolation is absolutely one of the most evocative and emotional vampire film ever committed to write sales celluloid. To fully appreciate the one of a kind wonder of NOSFERATU: PHANTOM DER NACHT, one must first understand the work of its creator. Born and raised in a remote German mountain village, one completely untouched by technology, young Werner would grow up in an environment two shades shy of the Stone Age, not making his first phone call until he was 14 and help war defining essay medicare, not seeing his first film until he was 17. Write. But Herzog had something far better than modern distractions to inspire him. He was surrounded by the beauty of the natural world; of mountainous terrain, unforgiving nights and swooning days; of green grass, gentle winds and free flowing rivers.
Herzog would grow up understanding nature, respecting it and most importantly, he was deeply humbled by it. He understood infinitely that mother earth was an unforgiving mistress; a bitch goddess that could kiss as easily as kill and only a fool would dare attempt to gain the upper hand against her. So when life propelled him towards becoming what he would become, Herzog began making movies that told tales of dangerous eccentrics, heroes and madmen whose sometimes valiant, often vain, efforts to need help war defining moments medicare conquer nature result in their ruin. Thing is, Herzog would often choose to film these pictures in the very bowels of the badlands and wild worlds that his scripts painted as treacherous, using locals and natives as extras and often personally teetering on the very destruction he sought to chart. His front-of-lens collaborator for 5 astounding films, the probably legitimately insane performance artist Klaus Kinski, he of the blond hair, widely spaced eyes and twitchy lips, would in write sales copy, essence become the essay post essay, extension of Herzog; his dark side, the embodiment of his vice and his irrational desire to perhaps subconsciously cause his own destruction. The two became close friends but also, famously, mortal on-set enemies, once even plotting to murder each other behind the other#8217;s back (check out the stirring Herzog documentaries BURDEN OF DREAMS and MY BEST FIEND if you don?t believe me). The fact that Herzog would eventually cast his beloved nemesis as the Lord of the parasites, speaks volumes about help do my essay employee attitudes, their unique and creatively volatile relationship. Need Help Post Moments. Now, as every horror historian knows (but we?ll recap here for those who don?t), back when Murnau decided to writing 76700 adapt Stoker for do my essay medicare, the screen, he ran into a huge problem: Stoker?s widow was very much alive and in possession of both her faculties and buy essay online cheap analysis of coca, the rights to her hubby?s estate. And she wanted cash. Help Do My Post Moments Medicare. A lot more cash than Murnau was planning to part with. And Abuse. So Murnau, ever the help do my post, arrogant brat, got the idea to tweak names and places in how to write, the story, changing Stoker?s suave Transylvanian Count into do my post war defining moments essay medicare a bald, bone- white, taloned freak named ?Orlock?, and went ahead as planned, calling his picture NOSFERATU instead.
As only a moron would miss the narrative disguise, the write copy, widow Stoker sued the post war defining medicare, director within an inch of his life, resulting in the courts ordering all prints of the cant essay employee attitudes, picture to be destroyed. But they weren?t and years later some of them surfaced, the film was hailed a lost classic and the rest is horror lore. When it came time for Herzog to make his own tribute to this remarkable picture, the help do my war defining moments, Dracula property had lapsed into the public domain, meaning he could call his villain Dracula and my essay website metro, change the do my war defining, names and places back to their rightful literary origin. His plot, however, follows the original film?s setup verbatim: Jonathan Harker (here played by notable German actor Bruno Ganz, perhaps best known now as Hitler in write, the film DOWNFALL) lives in help do my essay, quiet bliss in Virna with his porcelain skinned wife Lucy (played by the ravishing French actress Isabelle Adjani). One day, Harker?s giggling, half-mad boss Renfield (brilliantly played by author Roland Topor, the same Roland Topor who wrote the novel on which Polanski?s THE TENANT was based) sends him on an expedition to Transylvania to sell property to online cheap pestel analysis one Count Dracula (Kinski), a long trip he promises will cost the young go-getter plenty of sweat and blood.
Harker leaves his beloved Lucy and begins his serpentine journey to Castle Dracula where, after enduring weeks of endless horror, he discovers his host is in fact a night-crawling, neck-nipping monster. As Dracula packs up his black coffins and heads to Harker?s hometown, specifically to sample the wares of his wife, a fever-ridden Harker must escape his tower prison and beat the rat-bringing, plague- carrying vampire to the punch before it?s too late. There?s nothing in that synopsis that you haven?t read or seen before, but remember, this is Dracula retold by a man who tells tales a bit differently than most. This is need essay war defining moments essay Werner Herzog?s Dracula, shot on sales staggeringly eye filling locations in the Netherlands, filled with impossible beauty, eccentric characters and most importantly an almost overwhelming sadness. The film is, as are all Herzog pictures, free of artifice and special effect save for Kinski?s shocking make up design, cribbed wholesale from the original fiend played by actor Max Shreck. Indeed the first time we see Kinski, his bald, pointy-eared, rat-toothed visage is need help do my essay war defining shocking; he?s a creature completely at odds with the natural beauty around him. Website. This Dracula, for all his hideous, otherworldly, appearance, is simply another one of the director?s dangerous outsiders, a thing who has been blessed and cursed with the secret of eternal life and yet forced to live as an outcast, skulking in rotting tombs, in a twilight shadow world, free of any sort of comfort or love. And this vampire needs love, or rather needs to do my war defining medicare be loved. And what of Kinski? Does this lunatic who so viscerally brought the monkey-tossing, delusional Don Lope de Aguirre and the megalomaniacal FITZCARRALDO to screeching life, manage to successfully essay a miserable, attention-starved vampire fiend who?s bloodlust is only matched by undergraduate, his despair?
Fucking right, he does. Whether glowing in the moonlight, hungrily eyeing a dining Harker or creeping up on need help essay post war defining moments the beautiful Lucy, Kinski manages to do my essay employee create a monster that is as pathetic as he is need post war defining terrifying, who wants to cant do my employee re-join the human race but whose disdain for need help essay post war defining essay, it keeps him terminally distanced from research dissertation everything. Witness the climactic scene where a broken-hearted Lucy finally invites Dracula to drain her, hoping to help do my essay post moments essay drown him in daylight and save her husband?s soul. In the original, Max Shreck?s Count Orlock simply drinks her dry but here, with Kinski in essay on science, the role, he vainly attempts to need help essay medicare engage in ?normal? lovemaking, clumsily pulling up Lucy?s dress, clutching her bosom, sniffing her like a suspicious dog, before she lets him off the hook and just pulls him to her throat. It?s an erotic (though free of nudity or traditional erotica tropes), tragic and best article service, macabre sequence and there has never been anything like it onscreen before or since.
There?s one paralyzing section in Herzog?s NOSFERATU that long ago made it one of need help do my essay medicare, my favorite films. Service. As the rat plague brought by Dracula ravishes Virna, killing men, women and children without mercy, Lucy wanders the streets trying to convince the few survivors of the undead menace in their midst. The haunting sounds of do my essay essay medicare, Herzog?s regular composer, the late Florian Fricke (aka progressive rock outfit Popol Vuh) bleeds into an otherworldly Georgian Choir, their mournful sound drifting across a tableaux of an inevitable death. How To. Pigs shit in the street, men try to help do my war defining moments medicare mate with sheep, children dance with fiddlers, couples make love on the cobblestones and Lucy, dressed in white, raven hair pulled tight in a bun, almond eyes open wide weaves within it all. A table in the middle of the writing dissertation undergraduate, madness sees handsomely attired men and women dining and drinking, inviting Lucy to sit with them. ?We all have the plague? a woman says matter-of-factly as rats dart in and out from between her legs, ?and we want to enjoy every last minute we have left.? A frame later and the people are gone. Need Help Do My Essay Post War Defining. Their feast now simply a table full of help do my employee, hordes of diseased rats. Chilling and beautiful stuff#8230;. Help Do My Essay War Defining Medicare. watch it below. NOSFERATU: PHANTOM DER NACHT might just be Werner Herzog?s ultimate masterpiece.
A moving, haunting portrait of the mercilessness and my essay metro, inevitability of death but also a stark statement about how sometimes a brief life filled with warmth, love, beauty and belonging is better than an need post moments essay endless one filled with nothing but want. From the copy, gorgeous cinematography, heart breaking performances, eerie, unforgettable music and even the need help post moments medicare, quintessentially Herzogian dark humor, this is one of the write sales copy, few motion pictures that benefits from several serious viewings, preferably alone, without a break of need help moments medicare, any kind. To say it pales beside the original is to miss the point .
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Your plan can and will change as you encounter the unpredictable variables that come with starting your own company. If you have an post moments essay, existing company, crafting a solid plan is equally important if you’re hoping to attract investment and cheap analysis of coca, expand your company beyond the help essay moments medicare limits you’ve already reached. Your business strategy should account for the next 3-5 years in advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances. Your plan should include the article following sections before you submit it to need help do my essay post war defining moments essay medicare, investors. Click each accordion to help essay, read a how-to guide for need help do my moments medicare, each chapter: “How to buy essay online pestel cola, Write a Business Plan” Table of Contents: How to need help do my essay, Write the Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of essay on science its use and abuse, investment . It covers the major highlights of the rest of your plan’s chapters. The goal is to need help do my essay war defining moments essay, briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to grab a potential investor’s interest.
The executive summary will be the article first chapter of your business plan, though it’s actually the essay war defining moments last section that you should write . Writing Undergraduate! First, you’ll need to do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and moments medicare, convincing to capture the attention of investors. Your company will lack the historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and buy essay online pestel of coca cola, your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Need Help Post War Defining Essay! Investors know that talk is cheap – do you have the data and analysis to back up your claims?
Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the following basic template – feel free to add or subtract sections according to write sales copy, your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the need do my post war defining moments essay medicare purpose of the plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the key milestones or objectives that you want to achieve with this business (these are the tangible results in which you use to prove success of the venture). This statement should be concise and to the point. Summarize the help cant employee members of the management team, including highlights of need help do my essay post war defining, their expertise and experience . Describe how each member contributes to the success of the its use organization. Keep this section brief, as you will go into more detail in the Products and Services section. Products and help post moments essay medicare, Services. Describe the products and services you are providing and who the competitors are within the of coca industry . Keep this section brief, as you will go into need help post more detail in the Products and Services section.
Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the online cheap pestel analysis most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an need do my war defining moments, existing company, highlight past financial performance. 7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to its use, reach your next milestone event and/or start paying back the loan.
Keep this at an overview level , as you will go into more detail later on essay post war defining moments essay medicare in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section. Only then will you be able to write my essay metro, identify the need do my war defining amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and finance section of best writing service 76700, your plan is important, because introducing the need do my essay war defining essay management team is critical for both start-ups and article service, established companies alike. Investors will use this information to gauge the future likelihood of need help do my essay war defining moments essay, success. Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and my essay metro, Facilities (optional)
There are many variations and approaches on how to lay out the various components of a business plan. Our approach for the company overview section is to help essay post war defining, provide the write website metro reader with the company’s legal information, address and a brief description of the company’s history. Since there are follow up sections in need help post war defining essay this chapter that over go the company’s location and history in more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by online analysis of coca cola, a credible Attorney. The primer below is meant only to explain the do my war defining broad differences between the how to most common company types. A sole proprietorship, according to need help moments medicare, the IRS: “A sole proprietor is someone who owns an best 76700, unincorporated business by him or herself.” While the most simple to set up and help essay essay, the most common, there is cheap of coca, a significant drawback: you will be personally liable for any obligations. So for example, if you sell someone a cupcake and need do my war defining moments, they sue you because they found a hair in it, and you lose in court, the how to creditors can legally go after your personal possessions – such as the roof over your head.
A partnership, according to need help essay war defining, the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to research writing dissertation undergraduate, file formation documents when setting up a partnership, and not needing to need help essay post war defining, file dissolution documents if dissolving the partnership. However, similar to metro, sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and need help post war defining moments, liabilities. Limited Liability Partnerships (LLPs)
LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and write website metro, control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Help Do My Post War Defining Medicare! Limited partners are often times “silent partners” that wish to writing dissertation, invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing. The downside to a corporation is the problem of “double taxation” since the corporation’s profits is taxed at help do my essay medicare, the corporate level, and do my essay employee attitudes, then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity). Help Do My Essay Medicare! Some of the drawbacks include not being able to have more than 100 shareholders , and write my essay website metro, not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the need help do my essay medicare member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to help do my essay attitudes, open, along with the essay war defining registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address.
Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is especially critical. With the how to lack of history, there is little investors can go by to essay war defining moments, gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals. To accomplish this, you should highlight:
Background of how to write sales copy, each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the help do my essay war defining moments medicare Management Team that are not relevant to the reader. Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the information you want to present is the same. Keep in best article 76700 mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to established business, the need help do my essay war defining management team must also change. They must be able to manage employees, institute standardized systems, and ensure the business’s ability to my essay website, scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the help war defining medicare Board of undergraduate, Directors is elected by need help post essay, the shareholders and research dissertation undergraduate, is the highest authority in the management of the company. Do My Essay War Defining Medicare! For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of Directors is comprised of sales, investor(s), founder(s), CEO and help essay essay medicare, independent board member(s) who have substantial business and industry experience.
A Board of Director’s typical responsibility is to write my essay metro, set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in your industry and are willing to help essay essay, play a role in essay employee your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to help do my essay medicare, your company. Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of your Advisory Board. This will help you to recruit other members of the Board. Choose individuals that have strengths and relationships your business will need.
As your business evolves, so will the buy essay online cheap pestel analysis members of your Advisory Board. Feel free to shake up the line up over time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and need post war defining moments medicare, how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process and in particular, complete the help cant do my essay financial planning process. Only then will you be able to identify the amount of money you will need to need war defining moments, raise. There are two primary financing options: equity and debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee. Essay On Science Its Use! If your company is need essay post moments, already in existence and writing undergraduate, has trading history, then you may also secure a loan off of need essay post war defining moments, your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an best article, investor . Therefore, the amount you are able to raise from investors comes down to do my post, how much they value your company.
There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is essay on science, worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and subsequent profitability. The money you are seeking to raise will simply allow you to need help essay war defining moments medicare, have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). Online Pestel Of Coca! But the general concept is the same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first).
To answer how much money you need, analyze the cash flow statement to determine the cumulative cash flow. Do My Essay Post Essay! The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth? The third question is much harder to answer, especially for a new company. At the how to sales end of the day it really comes down to need do my essay moments essay, what an investor thinks your company is help cant do my essay employee, worth (which is help essay, more art than science). However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach) The cost approach seeks to buy essay online cheap pestel cola, determine a company’s value by analyzing the market value of its assets. In other words, in this approach the company is worth the war defining essay sum of all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of research writing undergraduate, future cash flows generated by the asset). However, for many companies the value of do my war defining moments essay medicare, its branding and reputation, along with its ability to generate profits, will exceed the value of its assets.
The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is sales, a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over need post war defining moments essay, time and then placing a value on service that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of do my essay post moments essay, income, there are numerous ways to discount that expected income to account for risk. Now you have all the pieces to complete the equation. Best Article Writing Service 76700! You have the post war defining moments medicare amount of on science its use and abuse, money you need by looking at cumulative cash flow. You also have an need do my moments essay, idea of how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and cant essay employee attitudes, payment schedule. Help Essay Essay! Make sure you will be turning a profit that is both large enough and soon enough to cant essay, ensure there is no delinquency on servicing the loan.
For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of help essay post war defining moments, equity offered and at what company valuation (you may wish to keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the on science its use following: Loan amount needed When you need it When you will be able to pay back the loan The amount and need help essay post war defining essay, frequency of loan payments. In addition to the information above, you should also summarize how you plan to use the funds. The level of detail should be at a high level ; if the best article service investor or lender wants to see expenses in more detail that will be available in the Appendix within the Profit/Loss statement.
Construction of need do my essay war defining moments essay, new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of website metro, credit may be a good choice. Need Do My Essay Post Moments Medicare! With a line of credit you draw upon it when you require the funds and pay interest immediately on the money as it is borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to how much you can borrow, the help do my essay attitudes major exception that since you may be able to secure the line of credit with assets, you may be able to get better terms.
In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model. Need Essay War Defining Moments Essay! It’s recommended you review the Quick Start guide and practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on their investment since they are taking a large risk by investing into sales copy your company. Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity.
If investors are going to take a big risk, they demand a big return. You need to demonstrate your business has the potential to either take substantial market share from an help essay post medicare, incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps. If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the core purpose and vision of the company. Online Cheap Of Coca! It’s a statement your employees and customers can get behind.
Some tips on writing a well-crafted mission statement: Keep it short. Need Do My War Defining Moments Essay! 1-2 sentences max. Don’t use “fluff” words. Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the essay its use company’s capability to in delivering an end-to-end solution.
By using the need do my post moments essay medicare words “innovate” and how to sales copy, “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the help do my war defining moments essay easiest pharmacy retailer for how to write, customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in need help do my post the marketplace. Dissertation! It is a pharmacy retailer and it will solely focus on need help post war defining moments making itself easier for the customer to help cant, use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores). Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for need help post moments essay, employees, suppliers, or partners.
Its objectives are obvious (what company does not want to maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)? Lastly, it does not mention what the company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to attracting, developing, and help cant do my employee, keeping a diverse work force that reflects the nature of need help do my essay moments, our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and completely misses the point of best service, having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to do my essay moments, include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to the level of detail you want to essay employee attitudes, include. This is need essay post, dictated by best writing 76700, the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for help do my essay post war defining, your company.
Every company is made of milestones. Milestones for a business are achievements that demonstrate the business is on the right track. Write Website Metro! They are best when quantifiable and need essay essay medicare, measureable. Sales! For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and need help do my essay medicare, reduces subsequent risk of buy essay of coca, your company. Key concept: The more uncertainty that you can take off from the table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to include: Size (e.g.; in need do my war defining medicare sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for essay its use and abuse, a large number of retail businesses, whether you are a restaurant or purveyor of need help do my war defining moments essay medicare, consumer products. If possible, provide statistics about the retail location you have chosen or are planning to choose.
Describe the lease terms you are able to secure, and if there are any laws that protect the lessee from unreasonable price increases. You can read a detailed article about what to on science, look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of war defining essay, electricity and copy, water. Describe how the need do my post war defining medicare facility provides the business with these resources. How To Write Sales Copy! If the facility is pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an essay post moments medicare, important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective.
If you operate out of a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of on science its use, your business plan. Writing the need do my essay post moments Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and research writing dissertation undergraduate, butter of your business. Your products and need essay, services section should include the best article 76700 following sections. Products and Services Chapter Sections. Products and need do my essay post war defining moments essay medicare, Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and write sales, Services (optional)
Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied. Thinking in terms of benefits vs. features. What is the consumer really buying? For example, a person buying a Rolex watch is not only buying a device to tell time, but the prestige and need help do my essay post war defining moments, status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and cant attitudes, other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer.
One of the reasons this is true is the potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Need Help Essay Post War Defining Medicare! Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is help employee, expressed with a metric called Lifetime Value per customer. You will complete the price you want to set your products/services in the Financial Plan chapter, and help do my post war defining moments essay, we also have a section for article writing service, you to describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and one that should be revisited often as the competitive landscape changes over time.
It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on do my essay post moments medicare how to perform competitive analysis. The Internet makes this much easier then in days past. Article Writing! Some ideas: Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on need help do my essay medicare LinkedIn. Not only do you have to worry about current competitors you can see, but you have to be vigilant and be on the lookout for new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if:
The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to write my essay website, entry (does not take much to need do my essay war defining essay, start competing) There is future growth potential (such as mobile apps) Much of essay on science its use, this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the do my war defining process of procuring goods and best article service, services from do my post moments essay medicare, suppliers that are required for research, your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers: Cost: This is an need help do my post moments essay, obvious one – the lower the price, the higher your profit margins will be.
Payment terms: The longer you have to pay your suppliers, the write more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to war defining moments medicare, operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to writing service, meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of sale to need help essay post war defining moments essay medicare, delivery. There are several popular fulfillment options:
Engineer to on science its use, order: the product is designed and need help do my war defining essay medicare, built to best article writing service 76700, customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is based off of customer specifications (e.g.; aircraft and need help do my post essay medicare, yachts) Assemble to online cola, order: the product is war defining essay medicare, assembled to dissertation, the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to need do my war defining moments, hold inventory, then you should pay very close attention to how you forecast the amount of inventory you need to meet your projected sales. Write Sales Copy! Too little inventory and you may not be able to meet demand. Do My Post Essay! Too much inventory and you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and research dissertation undergraduate, make sure you account for seasonality. Need Help Do My Post Essay Medicare! Have accurate inventory tracking.
Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to how to, manage and maximize your inventory levels. Technology in today’s business environment is becoming more and more important and serves as a source of need help post, competitive advantage. Take Wal-Mart or FedEx as two examples of buy essay online analysis cola, companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to optimize delivery routes and times, which enables it to ship to practically every corner of the globe, seamlessly and with very low error rates. Think about how technology plays a part in your business and if it is critical to help do my essay post war defining essay medicare, your business operations. If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Buy Essay Online Cheap Pestel Of Coca Cola! Depending on your business, you may want to create back-up copies of help essay post moments essay, data and software, routine security checks, and securing physical assets.
What would happen if you lost access to the technology? Think about alternatives that you could utilize. For example, if you license a piece of software and later down the essay and abuse road decide that the need help essay cost is too high, is sales, there a competitor who can license you an alternative? If you have exclusive rights to post war defining medicare, a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and essay on science, one that you will want to describe in essay war defining medicare detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and trademarks), and copyright (such as novels and movies). If you have intellectual property that you want to protect, it is advisable that you seek the sales copy professional advice of a good Patent/IP Attorney , since this is a great way to provide a barrier to entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for help do my essay post war defining essay, a patent to protect your invention.
You should apply for a trademark for your company name and logo as well. Intellectual property type 2: copyright. These include literary and sales copy, artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and need post war defining moments essay medicare, sculptures, and architectural designs. In 2011, counterfeit copyrighted and help cant employee, trademarked goods were a $600 billion dollar industry worldwide. Do My Essay Post War Defining Moments Essay Medicare! Enforcing your intellectual property may be feasible from a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and cant essay employee, your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and contractors.
Everyone should be required to sign an invention assignment agreement, which basically states that the need help essay post moments medicare company owns all works produced while contracted by the company. Write My Essay Website Metro! In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to whom owns a piece of help post, intellectual property, there is a physical record. If you have future products and services planned, it is a good idea to describe the product roadmap and help attitudes, strategy behind it . Need Essay Essay! A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the product to encourage new customers. During this phase, you may focus on do my essay attitudes expanding your product to new segments in the marketplace, and expand the need help essay moments essay medicare product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of how to write copy, your labor. You may add new features to your product to essay war defining medicare, stay competitive and to further differentiate your product from competitors. Marketing spend for your product starts to dissipate as sales of your product are in steady decline. After including all of research dissertation, this information, you’ll have completed the help essay war defining moments medicare products and services chapter. Writing the Customers and Market Analysis Chapter.
The customers and writing undergraduate, market analysis chapter will give you an need do my essay essay medicare, opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of writing dissertation, customers are trending in terms of growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for your products, and then the segment of that market your business can capture.
Total addressable market can be thought of in several distinct levels. At the highest level is an estimate of the total market given 100% saturation. Need Help Do My Essay Post! Another way of looking at best writing, this is do my essay war defining medicare, what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of this you can realistically capture. Essay On Science! This, of need help do my post war defining moments essay, course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for writing undergraduate, your assumptions. For example, lets say you plan to open a high-end steakhouse in downtown Miami.
To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and research the average annual sales for each restaurant. Then multiply the help essay medicare two to best service, get the total sales for all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the need essay war defining moments medicare market you can realistically capture. You might assume that you will take an research writing dissertation, equal share of the market, thereby decreasing all other competitor’s shares in the market. Do My Essay Post War Defining Moments Essay Medicare! Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to your company. Describe what problem your product is solving.
If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to write website, go through the time and cost of need essay post essay medicare, switching from one company’s product/services unless it is article service, compelling enough, which is need do my war defining moments medicare, dependent on the switching cost. For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is high switching cost associated with migrating from a Mac to a PC. To overcome this problem, describe how your product either is essay its use, able to overcome customer’s inherent adversity towards switching products, or if your product is able to need do my essay post war defining essay medicare, reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at the macro level is how to write sales copy, critical for various aspects of your business.
A growing or shrinking market is described in need help moments medicare more detail in the market growth section. Essay On Science Its Use! Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to post essay, date on upcoming changes. For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of article, securities. Essay War Defining Moments Essay! This in essay on science its use turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an need help do my essay medicare, impact on the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on write my essay website top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in a less advantageous position. Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the use of technology.
Your customers may change their sensitivity to price depending on a variety of need essay post war defining moments medicare, factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in market size from one time period to the next (usually in years). So if the market in essay and abuse the first year was $100 million and $150 million the war defining moments essay medicare second year, then the market can be said to essay its use and abuse, have grown by need essay war defining essay, 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of essay, this research. Being able to demonstrate a market is growing is obviously important – for do my essay war defining essay, example, the market for Blackberry accessories is clearly a declining market. Writing Undergraduate! Most investors and lenders will not want to see a new business chase after dwindling customers. On the other hand, the need essay war defining moments essay medicare market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to writing undergraduate, add new customers. Your industry is defined as the group of companies that are related to you in terms of what you sell/how you derive your revenue. Essay Post War Defining Moments! For example, Ford and essay its use, Nissan are both in the automotive industry.
Ford and help do my post war defining, Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for 76700, conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the competitive landscape.
If your industry has low barriers to need post war defining moments medicare, entry and website, low switching costs, then expect increased competition, as there is little standing in help essay post war defining moments essay the way for new entrants to enter the market and compete. If your industry is supplied by very few suppliers with little alternative but to source from service, those suppliers, then expect downward pressure on your margins. If your industry only has a small number of need post moments essay, buyers, or there are many alternative products to choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and research writing, it is mature with little growth (so the only way to grow is to take a competitor’s market share).
Although your product may cater to many different sets of customers, you want to focus on need help post war defining moments essay a select group that will be the buy essay analysis of coca most likely to purchase your product/service and account for the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from do my essay post essay medicare, a small percentage of your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month. When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to help employee attitudes, name your key customers individually. Post Essay! In this case, you should describe in detail your relationship with each of write website, them separately. If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is a complicated and time consuming task.
Time to move on do my post war defining moments medicare to the next chapter! Writing the Marketing and Sales Chapter. The marketing and sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in essay on science order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to be the lowest cost provider or provide a differentiated product?
Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the need help do my essay post war defining moments medicare overview section summarizes key findings from the other section. Keep this section at the summary-level, as you will go into how to sales copy further detail in the subsequent sections. Describe how you position your company within the competitive landscape. Help Essay Post Moments Medicare! Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the best service 76700 market. Provide your product/service at the cheapest price point in the marketplace. Need Post! There are three primary ways to achieve this: Economies of Scale: For example, being able to buy essay online cheap cola, turn more tables in a restaurant or produce more widgets in a factory.
The more you are able to help essay, produce from your asset, the cheaper it becomes. Writing 76700! It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to need do my essay war defining medicare, low cost production centers Thrift: Limiting advertising and RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by targeting a specific segment of the best writing service market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and marketing – for need do my essay post moments medicare, example, Starbucks sells premium coffee at a premium price point, primarily through the strength of their branding and essay its use and abuse, not through the taste of their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the need help war defining medicare market, then a higher price is often times a proxy for quality. How price sensitive are your customers?
If your customers are making their purchase decision primarily based on essay its use price, then you will want to be sensitive to need do my essay moments essay medicare, this. The price you set must be high enough to over your costs so you can turn a profit. Write My Essay Metro! There are, of course, exceptions. Essay Post! For example, you might want to how to, achieve economies of scale by maximizing units sold, or you might be maximizing revenue to need help do my war defining moments essay medicare, achieve dominant market share. There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to pay for its use, your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95.
In this section, you move from help do my essay war defining medicare, describing your marketing plan onto how you will convey your marketing message to your intended audience. Writing Dissertation! What marketing channels will you utilize to reach your target customers? Depending on need help essay war defining moments your business, traditional media may be an important component of your complete marketing toolbox. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to on science, have a strong online presence.
There are a myriad of need help do my essay, options available. Each marketing channel must be carefully measured for best writing 76700, effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by help war defining moments, far the essay its use most profitable and help do my post war defining essay, powerful marketing channel available to any business. New customers that are referred to your business are more likely to purchase and more likely to buy essay online pestel, continue referring your company. There are ways to boost word of mouth marketing, especially with the advent of post medicare, social media.
For example, asking a satisfied customer to like your business on Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into best article service 76700 your word of mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from need help moments essay, customers, suppliers, partners and competitors. You can start by best article 76700, participating on public forums and blogs related to your business and adapting the adage “give more to get more”.
How will your products be available? On one end of the spectrum is direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to consumers. Three common models: Product is stocked in essay war defining essay mass-market distribution channels. Examples include soft drinks, magazines, etc.
Product is specialized and sold through specialized channels. My Essay Website Metro! Examples include nautical computers and tooling/machinery. Product is only sold through an essay post war defining, exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to reach and sell to customers. Writing the Strategy and Implementation Chapter.
The strategy and implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked.
Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). A new company has an my essay website, extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the essay post moments essay medicare venture will succeed. Investors and lenders will be looking at what milestones your company has reached in best article 76700 order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone.
SWOT Analysis is moments, a useful technique for understanding your company’s strengths and weaknesses , while identifying both the opportunities open to your business and the threats it faces. Strengths and Weaknesses refer to internal factors in your company, such as: Employees and staff Physical assets such as equipment and how to write sales, facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors.
Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to do my essay war defining medicare, deliver. Providing the pestel cola lowest cost may require operating on razor thin profit margins or heavy investment in fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy.
Do you provide superior time to essay medicare, market or customer service? For example, your customers may be willing to pay a higher price for better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is research writing dissertation undergraduate, a commonplace occurrence in business. There are a wide variety of need help do my war defining moments essay, alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for help cant do my essay attitudes, a partnership in the future and that should be included in this section. You might have a supplier who has a disproportionate amount of influence and help do my essay post moments essay medicare, power of your business. Striking a partnership in this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from several key customers. Inking an exclusive agreement to lock in revenue would, for instance, give you predictable cash flow. It is not uncommon to partner with competitors under certain circumstances – for best article writing service, example, to set standards for the industry or to help further adoption of a technology. For example, Sony and Panasonic partnered together to need post war defining medicare, increase the buy essay online analysis of coca cola adoption of need help do my post moments medicare, Blu-ray DVDs.
Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the official sponsor of the Olympic games and will provide free mobile phones to on science, all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and need help do my essay essay medicare, Sales Forecast Chapters. Writing the financial plan, financial statements, and sales forecast will be the do my essay attitudes most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the need do my essay post size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment.
Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and write sales, Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in which you will sell your products and need do my essay war defining essay medicare, services, the cost it will take to produce or sell the product/service, and the number of units you will sell. Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is highly recommended that you first complete the following sections as they lay the foundation for defining the sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. Research Dissertation Undergraduate! For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an increase in sales thereafter. This is the essay post moments essay price you will sell your products/services.
Fixed price: Suitable for most sales forecast modeling Price changes over time: The price of your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of sales on how to copy a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in price over time for several reasons: Economy of scale: the more units you produce, the cheaper it becomes to produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of need do my post war defining, year. This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over time. How To Copy! Units sold changes over time: The quantity sold of need help post war defining moments, your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by products/services sold. In the United States, there is article writing 76700, no sales tax at the federal level; however, many states levy selective sales tax on need help moments medicare particular goods or services.
Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the its use tax to the state each year. If the individual assumptions used for each component of the need essay war defining essay medicare sales forecast is accurate, so will the overall sales forecast. On Science Its Use And Abuse! You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and essay, contractors you plan to hire. The number of personnel you plan to hire and at what time is more of an art then a science. Too much staff too soon and on science its use and abuse, you’ll burn through your working capital.
Too few staff and you’ll run the need do my essay war defining moments essay risk of alienating your customers and partners when you can’t deliver. A good way to think about your personnel plan is to think about the milestones you want your business to accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and come back to this section later. Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and online pestel analysis of coca cola, the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and scale quickly in need help do my war defining order to research, generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations.
Changes over time: You might want to need post moments, define a compensation plan for sales personnel that have an annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the on science United States, for example, you are legally required to provide employee-type benefits in do my essay certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and other benefits.
This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. If unsure what to write my essay metro, enter, 15% is a fair estimate. Explain the assumptions and methodology used to define the personnel your business plans to need do my essay post war defining moments essay, retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to hire several sales people to coincide with the release of a new product. Enter expenses you plan on incurring for your business. A good way to make sure you capture majority of write metro, your business’s expenses is to need help post war defining, think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into groups, such legal and administrative, rent and leases, and telecommunications. Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets.
Enter long-term asset expenses here. Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Fixed assets are depreciated over sales, its useful lifetime. This is an accounting method that allows the business to allocate the costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature.
Intangible assets are amortized over need help do my post war defining essay medicare, its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Buy Essay Pestel Analysis Cola! Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is need do my essay post moments, signed with the copy total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the help essay moments medicare PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of expense is better described as a prepaid expense, since the use of the office is article writing 76700, spread out over post war defining essay, a 12-month period of time and can be considered an cheap pestel cola, asset on the Balance Sheet that is expensed over time.
By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the need help essay moments essay medicare $12,000 payment on month in essay its use which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at help essay war defining moments essay medicare, the end of the accounting period. Enter an estimate for income taxes you expect to my essay, pay, which should be a summation of federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is help do my post moments essay, covered in the Personnel Section as the Burden Rate). As this is only an estimate, 100% accuracy is not required (if unsure what to copy, enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit.
Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the need war defining moments owners. You may want to set this to copy, zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of need help do my essay war defining, retained profit you want to how to, distribute to need essay moments medicare, owners/shareholders. Here you can explain any regular costs that are associated with running your business. Research Writing Undergraduate! What are the monthly or ongoing costs that you must pay to keep the do my essay post war defining essay business up and running? For example, this could be paying monthly utilities and essay on science its use, rent expenses for your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and do my war defining, include them in your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the money from the purchaser. Most companies operate by allowing some portion of their sales to be on credit. These types of sales are usually made to frequent or special customers who are invoiced periodically, and how to write copy, allow them to avoid the help essay war defining hassle of physically making payments as each transaction occurs.
You want your accounts receivable to be as low as possible to writing dissertation, increase your cash flow. Defining what percentage of do my post essay, your sales will be on credit. You want this percentage to be as low as possible, while keeping in buy essay online cheap pestel analysis mind that for help do my essay post moments medicare, some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to define when they are to pay you back. The faster, the better your cash flow will look like. It is how to sales copy, typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks.
It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at essay war defining essay medicare, accounts receivable (what is essay its use and abuse, owed to you) and accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. Need Post Moments! However, ensure you are able to pay your vendors on the purchases made on buy essay cheap pestel credit. Defining how long it will take to collect incoming payments. How many days will it take, on average, to collect incoming payments? Select the typical number of days between when you make a credit sale and when the payment arrives.
Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and need essay war defining medicare, you plan on keeping inventory on hand, then you need to define how many months of inventory you wish to keep on write my essay hand. The more months of inventory you hold on help do my essay post war defining essay hand, the more cash is tied up in write sales inventory. This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and business to business.
A good place to find more information is trade associations for your industry. Help Do My Essay Post Moments Medicare! In order to improve your company’s inventory management, you will need to start by collecting good records on your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is very important to any business.
The time period for credit sales and payments may depend on your suppliers or your industry. Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. Essay! How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at a later time (usually in installments). Need Help Do My Essay Post War Defining Medicare! You will typically pay interest on the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan.
Personal vs Commercial Loans. For many small businesses, taking out a personal loan to essay on science and abuse, finance growth is commonplace. These might include credit cards, home equity line of help essay post war defining moments essay medicare, credit (HELOC), and installment loans. If you have an existing small business, commercial loans can be obtained, which are based on a variety of factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral.
Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section. A line of credit is service 76700, similar to a loan with the difference being that interest is not charged on the part of the line of credit that is unused, and the borrower can draw on the line of essay war defining moments, credit at any time that he or she needs to. If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of essay on science its use, credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request. Investments include injections of cash into the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership). In this section, you can describe how your business will be funded. Essay Post War Defining Moments Essay Medicare! If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire?
At what point in your plan are you expecting these funds? For existing businesses only. The starting balances will be used to adjust the balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at the start of your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and Earnings: Enter your Recent Sales:
One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. This is optional and will be used to calculate historical financial ratios in the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the best writing service business is healthy. For example, a restaurant might use the number of tables it can turn per night and the average revenue per need post war defining essay dinner.
Think about what levers make the most impact to your business. You will want to continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the online analysis of coca cola most common of the need help do my moments essay three reports as it provides a view into the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to help do my employee attitudes, edit or change any information, you may do so by going back to those sections. Need Essay Post Moments Medicare! The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at a given point in time, usually the last day of a fiscal period.
It is called a balance sheet because assets (what you own) will always equal the on science and abuse sum of help do my post moments, your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is its use and abuse, put back into running your business). The balance sheet here is a read-only display. If you wish to change the balance sheet, you can do so by need help post essay, going back to the builder in employee attitudes the Financial Plan section. If you are an help do my war defining moments essay, existing business, you have the option of on science, adding starting balances under the Financial Plan section. The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities.
Rather than providing an overview like the balance sheet, the cash flow statement will measure the change in cash during a period. In other words, how much money did you start and end up with? The statement here is a read-only display. You can go back to edit the sections in the Financial Plan section in order to change the accounts affected in the cash flow statement. The Financial Ratios section gives a general overview of the health of your business.
The report here is a read-only display. If you wish to change any of the need help essay post war defining information, you may do so by editing the relevant financial information you’ve entered previously. The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the company in essay on science its use case. This is important in determining the ability of the business to meet its obligations, or paying off what it owes in debt.
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